SOTA Blog
Practical insights on people leadership, HR strategy, and business growth for tech companies at Series A–C stage. SOTA's founders Kate and Marina share frameworks, case studies, and tools they use with clients across Cyprus, the EU, UK, and UAE — covering fractional CHRO, executive coaching, OKR implementation, team effectiveness, and organizational design.
Most of what gets written about HR and strategy is either too theoretical to act on, or too generic to be useful past Series A. We write for founders, CEOs, and leadership teams who are in the middle of it — scaling fast, making decisions with incomplete information, and trying to build the kind of organization that can actually execute on its strategy.
STRATEGY EXECUTION
Why most strategic plans don't survive contact with reality, and what separates companies that execute from those that don't. We cover strategy session design, OKR implementation, governance models, and how to make strategic thinking a company-wide discipline rather than an annual offsite.
PEOPLE LEADERSHIP
The practical side of leading people: how to give feedback that changes behavior, how to have difficult conversations without losing trust, how to build accountability without micromanaging. Skills that don't come from a course — they come from practice.
FRACTIONAL CHRO & HR FUNCTION DESIGN
What it actually takes to build a people function from scratch: the sequence, the priorities, what to implement at 50 people versus 200, and how to know when you need strategic HR leadership versus operational HR execution.
TEAM EFFECTIVENESS
How leadership teams make decisions, surface conflict productively, and create the kind of alignment where people walk out of the room with shared ownership — not just a slide deck everyone nodded at.
Everything here is drawn from work with real clients. No filler, no generic frameworks repackaged as insight.